NFL partners with Nickelodeon to target younger audience 

Nickelodeon and the NFL enjoyed positive rating during Super WIld Card Weekend.

Nickelodeon and the NFL enjoyed positive rating during Super WIld Card Weekend.

Cole Pearson, Media & Journalism I

Slime in the endzones and Sspongebob in the goalposts? Sounds like a cartoon special on TV, but in actuality it was the Bears vs. Saints game at the Mercedes-Benz Superdome on the NFL’s Super Wild Card Weekend.

On Jan. 10, the NFL did a promotion with Nick to reach out to a younger audience for Super Wild Card weekend. The game was called by former NFL wide receiver Nate Burleson, Noah Eagle (son of great announcer Ian Eagle), and actress Gabrielle Neveah Green.

“It’s a great advertisement for the kids that enjoy sports and might want to get into sports when they’re older,” said sophomore Joe Lukancic.

Chicago’s 21-9 loss was highlighted with a Jimmy Graham touchdown, where an animation of cartoon slime spewed out of cannons that replaced the pylons. Another cool feature was Spongebob in between the goalposts during a Cairo Santos field goal.

“I wish I had this when I was 7 or 8 because I would’ve enjoyed football a lot earlier in my life,” said freshman Nick Peter.

The Wild Card game averaged 2.06 million viewers, making it the most-watched program on the children’s channel in nearly four years.

Another feature was CBS’s Young Sheldon explaining all the penalties after a flag was thrown. Throughout all four quarters he explained defensive pass interference, offsides, roughing the passer, and false start.

“It’s nice to know that a younger generation is finally getting into the sport and that they get to understand the rules of the game,” said incoming freshman Tyler Bruno.

At the end of the game, New Orleans came out on top 21-9, but Bears QB Mitchell Trubisky won the fan voted ‘NVP’ with 40% of all votes. 

Due to the great ratings, Nick plans on doing more partnerships with the NFL in the future.